Amsterdam host for EAA’s 13th annual conference
EAA’s 13th International Conferences on Research in Advertising (ICORIA) will be held from Thursday, June 26 - Saturday, June 28 in Amsterdam, one of the most beautiful cities in the World.
Around 100 papers on topics related to advertising and marketing communications will be presented during the two days of the conference. During the conference several social events will be scheduled.
The organizing committee hopes to welcome you in June!
Peter Neijens, Eva van Reijmersdal, Edith Smit, Peeter Verlegh & Hilde Voorveld
The EAA was initiated by Flemming Hansen (Copenhagen Business School) and founded by him, Sandra Diehl (Institute for Marketing, Klagenfurt), Robert Heath (School of Management, Bath), Gorm Kunoe (Norwegian School of Management), Peter Neijens (The Amsterdam School of Communications Research), and Ralf Terlutter (Institute for Marketing, Klagenfurt). A short overview of the history of EAA and ICORIA is provided here.
Objective of the EAA
The objective of the association is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.
The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitute a framework allowing for a better dissemination of information on research and teaching.
The association also aims at the development of relations with all other professional and research-oriented associations which are active in the field, as well as with European or international committees and authorities concerned with political decision making, active in this field.